Skip to content
INFOMIXTURE

INFOMIXTURE

Let's Explore the World of Education and Information

  • ABOUT US
    • contact
  • Privacy Policy
    • Terms and Conditions
  • Disclaimer
    • DMCA
  • EDUCATION
    • Sign Language
      • Sign Language: Users : A Gesture to Communicate.
      • 8 Easy Ways To Learn Sign Language.
      • Differences Between American, British and Pakistan Sign Language   
  • MOTIVATION
    • Top 8 Exercises and Food Tips To Boost Your Memory
    • Depression: Symptoms of Depression And Causes.
    • How To Write An Article In Just 15 Minutes
    • 7 Tips To Write Outstanding Blog Posts When The Global Breaks Are Loosened
    • How to Motivate a Dear One Who is in Depression?
  • FREELANCING
    • Why And How To Start Freelancing In 2020?
    • What is Freelancing and who Can Be a Freelancer ?
    • 9 Resources for Free Writing and Other Jobs Work from Home.
    • 17 Online Freelance Jobs/Businesses To Work From Anywhere in the World Today
    • Some Laziest Ways To Make Money Online In 2021
  • NET WORLD
    • Cryptocurrency
  • WRITE FOR US
  • Toggle search form
podcasts are getting popular in 2021

Podcasts: Why Podcasts Are Getting Popularity in 2021?

Posted on February 22, 2021 By Uzma No Comments on Podcasts: Why Podcasts Are Getting Popularity in 2021?

Table of Contents

  • Podcasts: Why Podcasts Are Getting Popularity in 2021?
    • What is a podcast?
      • 850,000 active podcasts worldwide in 2020
    • Why is podcasts getting a lot of attention again?
    • Podcast market size
    • What’s the difference between a radio and a podcast?
        • Why did podcasts get so much attention?
        • Why are podcasts so popular all over the world now?
      • 1. Rooted in the fundamental human desires
      • 2, Listen anytime, anywhere
      • 3, Abundance of contents
      • 4, Establishment of a business model
      • 5, High value as an advertising medium
    • Why is audio media attracting attention?
        • Easy to create content
        • Personality
        • Interactive
      • Podcast situation in Pakistan in 2021
      • Summary

Podcasts: Why Podcasts Are Getting Popularity in 2021?

So, its 2021 and have you any idea why Podcasts are gaining popularity around the world! It time to Pay attention to the possibilities of audio media.

This time, I would like to introduce what is popular in the world that I am paying attention to.

It’s a podcast!

Podcasts have been around for a long time, so why are they getting so much attention in the world now?

In this article, I’ll explain why!

What is a podcast?

The word podcast comes from two words: Apple’s iPod and Broadcasting.

In 2005, Apple added podcasting to its iTunes music library. We were called an “audio blog,” and like a text blog, it was a way for everyone to share their experiences and thoughts with others by voice.

By 2020, more than 850,000 podcasts and over 30 million content episodes have been created, most of which are free to listen to.

Now it can be accessed not only on Apple’s iPhone and iPod but also on Android smartphones.

In addition, Spotify, which has about 130 million paying members worldwide, announced in 2019 that it will become the second largest podcast platform after Apple.

850,000 active podcasts worldwide in 2020

Many podcasts are heard overseas, such as in the United States, the United Kingdom, and Australia. Many major media companies that have noticed the popularity of podcasts have also entered the market and have become an extensive business in recent years.

Why is podcasts getting a lot of attention again?

It’s time to understand that why podcasts are getting popularity in 2021.

Podcasts have become more and more popular in the last few years. The reason is that you can approach very attractive target attributes (young, well-educated, high income, etc.).

It’s a great alternative to mass media for small brands with low advertising budgets who want to approach and promote specific targets.

Podcast market size

According to a report by consulting firm PwC, US podcast advertising revenue is expected to more than quadruple between 2015 and 2018 and exceed $1 billion in 2021.

Podcast Advertising Revenue in the US from 2015 to 2021 (estimated after 2020)

What’s the difference between a radio and a podcast?

At first glance, radio and podcasts, also known as the sunshine industry, seem to be similar.

However, the two are very different. Podcasts have a wide selection of genres or categories.

With podcasts, users can choose just the information they want to hear from a wide variety of technologies, politics, culture, science, games, comedy, and audio books.

It is also usually divided into smaller episodes, each episode within 10 to 90 minutes. It is easy to hear in the gap time.

Why did podcasts get so much attention?

Why are podcasts so popular all over the world now?

I think there are five points.

1. Rooted in the fundamental human desires

First of all, human beings have a fundamental desire to hear from others. Humans are always listening to old stories that children hear from moms and dads, chatting with friends at cafes, interviews with celebrities, and useful information for business.

In other words, I love the experience of listening to people’s stories (letters).

2, Listen anytime, anywhere

If you have a smartphone which can be said to be a daily necessity of modern people, you can multitask while listening to podcasts while doing other tasks. Podcasts are becoming very popular as the world gets busier.

According to a recent survey, 49% of podcast listeners listen at home, 22% while driving, 11% at work, and 8% while exercising. Podcasts also have audio articles (news categories), making them a great alternative to radio for daily commuting and busy days.

3, Abundance of contents

There are many categories on the podcast, and you can choose the one that suits you best. The top five categories of 2020 podcasts are Society and Culture, Business, Comedy, Health, News and Politics.

4, Establishment of a business model

Free podcast content is of great value to listeners, but the opposite is true to distributors.

It is difficult to deliver it free of charge due to the cost of production time and equipment. Many podcasters take on sponsorships and insert ads to earn the cost of delivering. In addition, some crowdfunding accepts donations from listeners.

The establishment of a business model in which the distribution side can benefit from podcasting is also a major factor in its widespread use.

5, High value as an advertising medium

Podcast topics allow advertisers to reach a niche consumer market of enthusiastic listeners. Listeners can trust podcasts because they convey their experience with personal products.

According to Edison Research, 52% of listeners are listening to the entire episode, and 41% are listening to almost one episode.

Listener drop-off rates are significantly lower on podcasts than on other platforms such as YouTube.

Why is audio media attracting attention?

Currently, audio media such as podcasts are attracting attention, which has many merits for distribution and listeners as well.

Easy to create content

For the distributor, unlike article and video production, audio content can be produced speedily without the trouble of writing articles and using large resources such as video recording equipment.

The fact that content creators can easily work on it is another reason why it is attracting attention unlike existing blogs and videos.

Personality

Podcasts are basically designed so that speakers can speak to listeners, so you can receive them as a message to yourself. In today’s world like in 2021, where information overload and mass media are difficult to trust, the distributors of audio media who speak to themselves feel more familiar, reliable, and intimate.

Interactive

When the broadcast of audio media such as podcasts ends, listeners use channels such as social media to talk and interact.

Twenty percent of podcast listeners are said to be more likely to connect with their brand on social media. In short, voice media helps build brand awareness and trust among consumers. Through interactivity such as interaction with other listeners, audio media creates enthusiastic listeners.

Podcast situation in Pakistan in 2021

The podcast content in Pakistan is not so popular at this time of 2021, but we can use this medium for general discussion, including environmental issues and business. In some countries, politicians are now appearing as guests on political podcasts to share their thoughts.

Summary

In the United States, podcast ads typically convey the content or experience of using a service that a podcaster introduces a product, such as a 15-60-second spot or radio ad.

This advertising method is becoming a global trend and is expected to be like the United States in Southeast Asia.

Pakistani’s number of pod casters and listeners is increasing each year, and it could become one of the new digital marketing media.

The reason is that there are many opportunities to use podcasts, such as social issues and other problems of the society, which is said to be the best in the world, and homework by New Normal.

Why don’t you consider podcasts as a new marketing method?

Net World

Post navigation

Previous Post: Transcription and Transcriptionist Jobs : Best Work For Newbies
Next Post: What Is Sign Language? History of Sign Language?

Related Posts

Cryptocurrencies:‌ ‌advantages disadvantages Characteristics, Advantages and Disadvantages of Cryptocurrencies Cryptocurrency
7 Reasons to Switch to a Cloud-Based ERP Solution: 7 Reasons to Switch to a Cloud-Based ERP Solution Net World
how to choose the best shopify development partner infomixture.com How to Choose the Best Shopify Development Partner? Net World
8 Cryptocurrencies You Should Invest In infomixture.com 8 Cryptocurrencies You Should Invest In Cryptocurrency

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Blogging
  • Communication skills
  • Cryptocurrency
  • Education
  • Freelancing
  • JOB SKILLS
  • learning techniques
  • MBA
  • motivation
  • Net World
  • Shopify
  • Sign Language
  • Technology
  • writing
July 2022
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jun    

Recent Posts

  • make money blogging 2022Why You Should Start a Money-Making Blog in 2022
  • 7 Tips For Developing Confidence In Life infomixture.com7 Tips For Developing Confidence In Life
  • 5 Best Jobs for Women Working from Home in 2022 infomixture.com5 Best Jobs for Women Working from Home in 2022
  • 5 Types of Backlinks You Need for SEO in 20225 Types of Backlinks You Need for SEO in 2022
  • 7 Productivity Hacks to Help You Get the Most Out of Your Day infomixture.com7 Productivity Hacks to Help You Get the Most Out of Your Day
  • 6 Reasons Why You Should Use a Plagiarism Checker for Your Assignments infomixture.com6 Reasons Why You Should Use a Plagiarism Checker for Your Assignments
  • Top 10 Universities with Best Placements for MBA in Australia infomixture.comTop 10 Universities with Best Placements for MBA in Australia
  • 10 Simple Tips to Improve Your Memory with Little Effort10 Simple Tips to Improve Your Memory with Little Effort
  • how can we teach peace? infomixture.comHow can we Teach Peace? 3 amazing ways to Teach peace in school in 2022
  • 8 Cryptocurrencies You Should Invest In infomixture.com8 Cryptocurrencies You Should Invest In
  • Online Education: Why More and More People Are Choosing to Learn OnlineOnline Education: Why More and More People Are Choosing to Learn Online
  • 9 Tips to kick-start a Profitable Career as a Freelance Proofreader9 Tips to kick-start a Profitable Career as a Freelance Proofreader
  • 7 Resume Hacks to Stand Out in a Crowd7 Resume Hacks to Stand Out in a Crowd
  • Top 10 Remote Work Opportunities in 2022Top 10 Remote Work Opportunities in 2022
  • 7 Reasons to Switch to a Cloud-Based ERP Solution:7 Reasons to Switch to a Cloud-Based ERP Solution
  • The power of 4 P's (Plans, Preparation, Productivity and Profitability) INFOMIXTURE.COMThe power of 4 P’s (Plans, Preparation, Productivity and Profitability)
  • how to choose the best shopify development partner infomixture.comHow to Choose the Best Shopify Development Partner?
  • 5+ Applications to Download the Most Complete Videos on HP infomixture.com5+ Applications to Download the Most Complete Videos on HP
  • 7 tips to be a good leader this 2022 and improve your skills7 tips to be a good leader this 2022 and improve your skills
  •  Best Wireless Printer for Mac and PC in 2022 Best Wireless Printer for Mac and PC in 2022
  • Cryptocurrencies:‌ ‌advantages disadvantagesCharacteristics, Advantages and Disadvantages of Cryptocurrencies
  • freelincing tips infomixture.com7 Useful Strategies to Become a Successful Freelancer
  • Want to Improve your Communication, Say what?Want to Improve your Communication, Say what?
  • Soft Skills In 2021: 10 Most Requested By Workers infomixture.comSoft Skills In 2021:  10 Most Requested By Workers
  • Audiology infomixture.comAudiology and Audiological Screening of Newborns

Follow us

  • Facebook
  • Twitter
  • Instagram

Trending

  • 9 Resources for Free Writing and Other Jobs Work from home. 9 Resources for Free Writing and Other Jobs Work from Home. 216 views | by Uzma
  • Difference between sign languages Differences Between American, British and Pakistan Sign Language    205 views | by Uzma
  • transcribe jobs Transcription and Transcriptionist Jobs : Best Work For Newbies 197 views | by Uzma
  • history of sign language infomixture.com What Is Sign Language? History of Sign Language? 174 views | by Uzma
  • 7 Tips To Write Outstanding Blog Posts When The Global Breaks Are Loosened 7 Tips To Write Outstanding Blog Posts When The Global Breaks Are Loosened 159 views | by Uzma

    Read more

    Copyright © 2022 INFOMIXTURE.

    Powered by PressBook Media WordPress theme