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Unlocking App isibility: App Store Optimization for Training Videos
Today, more than a million apps are available in Google Play and App Store. Moreover, more than 3 billion smartphone users use those apps. Moreover, you may have an app featuring training videos which you can create while working with training video production services. In addition, you will certainly want your target audience to find your app.
Besides, you cannot stand out in the competition if your app does not get more downloads than your competitors. Nonetheless, there is a way you make users find your app for training videos and stand out among your competitors. App store optimization is what you need to do, and we are going to tell you about that, too.
App Store Optimization (ASO) – Why Does It Matter?
App store optimization is as important as SEO (Search Engine Optimization). Similar to SEO, ASO lets your app appear on the top of app store results. You may name it App Store SEO for that purpose.
However, the true algorithms for ASO are a secret, too, similar to SEO algorithms that change regularly. Yet, there are things you can do to effectively optimize the app store for your training videos. We shall tell you about them next in this post.
What Can You Do to Optimize App Store for Training Videos (App)
Exploiting our tips, you can effectively optimize the app store for your app for training videos. Without further ado, let us reveal to you our tips concerning app store optimization for increased app visibility:
Keep Your Video Short
Video about your app is what your users will prefer to see before downloading your app. By the same token, you should include a preview video about your app to encourage viewers to download it.
However, you should keep the length of your video short. It is important as the attention span of viewers is short these days. You should not keep the length of your preview video about your app for training videos more than 30 seconds. 30 seconds may seem a short time for you, yet it will help you get your message across.
Not to mention, increasing the length of your video will put you at risk of losing your audience’s attention. By the same token, you should keep your preview video to the point. Besides, developers want to cover every feature of their app in preview videos.
Nonetheless, talking about the benefits and key features in the video is better than talking about every feature. After all, you want to make your app sell. Moreover, we recommend you partner with one of the best training video production services. It will ensure you create a video that clearly stands out among your competitors.
Emphasize the Key Features
We mentioned already that talking about key features in your video is better than talking about every feature. Besides, you have a short time to convince users to try or buy your app. By the same token, it is better that you mention the key features of your app to the audience.
Moreover, capitalizing on text and graphics you can better communicate the key features alongside the benefits of your app. Further, using an animated explainer video for that purpose, you can better grab your audience’s attention to your video.
Also, follow a good format for your app for training videos to effectively communicate with the audience. We have suggested below one of the good formats for you, too:
- Start your video with a problem that the audience faces.
- Let your audience know the solution.
- Introduce the key features of your app to the audience and let them realize the benefits of your app.
- End your app with a CTA (Call to Action).
Make Sure Your Video Appeal to the Eyes
Humans love to see videos that are visually appealing. For the same reason, you should invest time and effort to make sure your video appeals to the eyes. Using high-quality graphics, text, and visuals in your video can surely help in this regard. Moreover, if you create an explainer video for that purpose, it will help more.
Not to mention, training video production services that specialize in explainer video production help businesses create one-of-a-kind video explainers. Thus, you may hire one if you decide to create a video explainer about your app for training videos.
However, make sure that your video looks professional and is also clear. Watching videos on YouTube about apps similar to yours can also help you create a professional and to-the-point video. In addition, there are many royalty-free video sites, too, which can help you create your video.
Nevertheless, hiring a professional video production company is your best bet for creating a brilliant preview video. When you create your video, make sure there is no extra information that can distract your audience. Keeping your video interesting for your target audience and visually appealing is the key here. Thus, you should adhere to that.
Use a Professional Voice-Over Narration
If you have a killer script ready, a voice-over in your video can bring your video to life. However, it is imperative too that the voice-over you use is professional. At the same time, you should ensure that a professional voice-over makes your video more interesting and easier to comprehend.
Besides, hiring a full-service explainer video production company won’t require you to hire a voice-over artist separately. Still, it is up to you to decide how you want to incorporate voice-over in your video. That is, the decision is yours whether to find a voice-over artist yourself or let a video production company finalize it.
Last But Not Least, Hire a Professional Video Production Company
You can certainly create a video for your app for training videos on your own. However, it does not come without a risk or downside. For example, you can look unprofessional if you choose to create a preview video on your own.
In addition, you cannot create a brilliant video if you stick to a low budget for creating your video. Therefore, it is best that you hire a professional video production company to create your video.
Furthermore, hiring a professional video production company can help you create a video well-optimized for the app store. Do you know: Why? Professionals have experience in creating video types for clients to help their videos sell. By the same token, they know the nuts and bolts of app store optimization.
Put differently, professionals know how to create videos that appear at the top of search results in app stores. Owing to their vast experience and expertise, they help clients create brilliant videos for app stores. By the same token, you may also consider partnering with one of the top training video production services.
You might have created an app for training videos. In addition, you will want your app to appear at the top of search results in the app store. App store optimization, similar to SEO can help you accomplish that. However, you should stick to good tips for that purpose. For example, you should keep your video short and visually appealing for your target audience. Following such tips can help you effectively optimize the app store for your training videos. Lastly, hiring one of the best training video production services can help you create a one-of-a-kind preview video for apps.